This year's German Sweets Annual Conference took place in Amsterdam from th 28th to 29th of April. On the occasion of the 45th anniversary of our export association, the approximately 50 company representatives were offered an exciting program. As always, the focus of the event was on the exchange between the participants on current challenges and opportunities in export.
In particular, the multifaceted presentations of the 'Export Roundtable' provided ideas for exchange. This year, the main focus was on the effects of the Russia-Ukraine war on the industry as well as on the opportunities for entering the Chinese and French markets. Furthermore, the focus was on the characteristics of food retailing and confectionery consumption in the Netherlands.