Successful German Joint Booth at ISM Middle East 2022

German Sweets

ISM Middle East was held in Dubai from November 8 to 10, 2022.

The German Sweets exhibitors in the German Pavilion of the Federal Ministry of Food and Agriculture (BMEL) look back with satisfaction on a very successful ISM Middle East 2022. The companies unanimously reported a high quantity and quality of discussions. Exhibitors benefited from direct access to numerous relevant buyers and decision-makers from the retail, trading and hospitality sectors, as well as to distributors from the entire region. From the German Sweets circle, the companies Trolli, Küchle, Powermints, Windel, Lebkuchen Schmidt, Schluckwerder, Sanotact and XOX took part this year.

With 332 exhibitors from 42 countries, the 15th edition of the fair sent a strong signal of its great importance in the MENA region. More than 11,000 trade visitors came to find out about products, innovations and trends in one of the world's largest growth markets for the confectionery industry.

International wholesalers can find sweets in our official buyers guide the Sweets Export Guide. You can also expect more product news from manufacturers in our Product and Trade Fair Newsletter! An overview of all Fairs and Dates can be found in our Trade Fair Calendar.

Cookie Settings

Statistics cookies are used for analysis and help us understand how visitors interact with our website by collecting information anonymously. Based on this information, we can further improve and optimize our website for you.




Necessary cookies help with the basic funtionality of our website, e.g. remember if you gave consent to cookies.


German Sweets e.V.