Happy Halloween – Creative confectionery in trend

Brent Hofacker/Adobe Stock

Around the world, the 31st of October is probably the spookiest day of the year - because it's Halloween. It is celebrated every year on the eve of All Saints' Day and goes back to a Celtic custom from the 8th century in Ireland.

Today, Halloween is primarily an occasion for festivities based on ancient customs. Celebrators dress up in scary costumes and children go from house to house in disguise. There, they ask for 'trick or treat' and hope for scary treats.

The seasonal effect on the confectionery market is particularly strong in the U.S.. The National Retail Foundation expects about $3.1 billion to be spent on candy there for Halloween. This even exceeds sales before the Corona pandemic. But the festival is also gaining in importance in Europe and Germany, and no Halloween party should be without creative confectionery. In addition to their own creations, sugar and chocolate confectionery and salty snacks designed as spiders, pumpkins, ghosts or bats in keeping with Halloween are particularly popular.

International shoppers can find a wide selection of appropriate Halloween candy and snacks in our online Sweets Export Guide. You can also expect more product news from manufacturers in our Product and Trade Fair Newsletter!

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