India celebrates Raksha Bandhan

This month it's that time again: Raksha Bandhan is commerated. As an important holiday in the Hindu calendar, it is celebrated every year on the day of the full moon in the month of "Sravana". According to the western calendar, Raksha Bandhan usually takes place in August - this year on the 21st of August 2021.

In Hinduism, Raksha Bandhan stands for the holiday of brotherhood and love. On this day, the focus is on the brotherly bond between women and men. Women and girls tie a blessed ribbon, called Rahki, on the wrist of their brothers or other male friends or relatives to whom they show brotherly love. In return, men present small gifts, often sweets, and promise lifelong support in life. The tradition binds the gift-givers for life.

Would you like to take Raksha Bandhan as an occasion this year and celebrate the brotherly love for a special person with a sweet gift? Then get inspired by the wide selection of high quality and beautifully packaged gift items from our members in our shopping guide Sweets Export Guide (SEG). Interested parties have the opportunity to purchase their desired confectionery on the manufacturer pages linked at the SEG. Moreover, you can look forward to more products and confectionery news from the manufacturers in our Product and Trade Fair Newsletter this September.

 

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