The M.A.D.E. ( Marques Associées Distribution Event), the leading exhibition for private labels in France, will be held in Paris from 22th to 23th June 2021.
The trade fair is one of the leading French exhibitions for private labels. For years, France has been one of three most important export markets for German confectionery manufacturers. With around 30 %, the share of French private labels in the food sector is comparable to the share in Germany. For that reason, the M.A.D.E. fair is a key date for the industry.
German Sweets organises a German joint participation.