28.05.2019

German confectionery exporters seize opportunities in the growing US market


Once again, German confectionery exporters took the opportunity to present themselves to the largest and still growing confectionery market by exhibiting at the most important confectionery fair in North America, the Sweets and Snacks Expo in Chicago. According to the US confectionery association NCA, the industry overall grew by 1.2 % in value. Sugar confectionery and premium chocolates in particular are the growth drivers. This development is also reflected in German exports. For example, in 2018 exports of sugar confectionery, the most exported sweet, increased by 12.8 % in volume and by 17.1 % in value. Total exports grew by 3.4 % in volume and by 5.2 % in value.
The trade show presence of the German manufacturers in Chicago was characterized by this spirit of optimism. In their own booths, those of the importers and in the joint booth of German Sweets, new products "made in Germany" were in great demand. However, the industry is concerned that, in the context of current trade disputes between the European Union and the United States, additional customs duties on confectionery and key commodities on both sides of the Atlantic may cloud or even threaten economic success.

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German Sweets e.V.
Schumannstra├če 4 - 6
53113 Bonn
Germany
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