ISM

As the ISM will be suspended in 2021 due to the pandemic,
a digital programme will be offered instead!
Verpassen Sie keine Termine!

Digital ISM programme 2021 - overview of all dates

  • 1st February 2021: Webinar and interview "Top Ten Trends 2021 for Sweets and Snacks" by Innova Market Insights
  • 16st February 2021: Launch date for our exhibitors' new product presentations
  • 25th February 2021: Webinar and professional articel „Experiential Snacking, Innovating with Texture, Format and Flavour“ by Euromonitor
  • 23rd March 2021: Webinar „Confectionery Trends and Innovations in Western Europe and the US" by Euromonitor

Further information on the digital ISM programme is available here.

In order that visitors do not have to miss out on the new and innovative products of the confectionery industry virtually, ISM is offering new product presentations - similar to the "New Product Showcase" in 2020 - from 16th February 2021. A must for all confectionery enthusiasts!


The International Sweets and Biscuit Fair (ISM) in Cologne is the world's leading trade fair for the confectionery industry.

As such, it is one of the most important platforms for presenting innovative new products and popular classics of the industry. The ISM is also characterised by its high-profile exhibitors and trade visitors, as well as the world's largest range of private labels in the confectionery industry. Furthermore, the world's leading trade fair always provides important impulses for the industry's export business.

German Sweets is also represented at this important must-attend event for the confectionery industry. The German Sweets Lounge, located at the heart of the ISM, has been a central contact point for member companies and international trade visitors for several years now.



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